AMI, a brand synonymous with sophistication and contemporary style, has captured the hearts of fashion enthusiasts worldwide. Founded in Paris in 2011 by designer Alexandre Mattiussi, AMI—which stands for "friend" in French—reflects the designer's vision of creating accessible yet refined clothing for everyone. The brand’s journey is a testament to its commitment to blending Parisian elegance with a modern, approachable aesthetic.

The story of AMI began when Alexandre Mattiussi decided to create a brand that mirrored his own personal style: effortless, chic, and versatile. Having worked with renowned fashion houses like Dior and Givenchy, Mattiussi brought a wealth of experience and a unique perspective to the table. His goal was to design clothes that felt like an extension of one’s wardrobe, offering a perfect balance between casual and formal. The brand quickly gained attention for its clean lines, high-quality fabrics, and attention to detail.

One of the defining moments for AMI came in 2013 when the brand launched its first-ever menswear show during Paris Fashion Week. The collection was met with critical acclaim, cementing AMI’s place in the fashion industry. Over the years, the brand expanded its offerings to include womenswear, accessories, and footwear, all while staying true to its core values of simplicity and elegance. Today, AMI is celebrated for its timeless designs that transcend trends and resonate with a global audience.

What sets AMI apart is its ability to stay relevant in an ever-changing fashion landscape. The brand’s collections are known for their understated sophistication, often featuring neutral tones, tailored fits, and subtle yet impactful details. Whether it’s a classic coat, a cozy knit sweater, or a sleek pair of sneakers, AMI pieces are designed to be timeless staples in any wardrobe.

For those interested in exploring AMI’s extensive product range, a helpful resource is the electronic spreadsheet

AMI’s success lies not only in its design philosophy but also in its ability to connect with its audience on a personal level. The brand’s name, meaning "friend," reflects its mission to create clothing that feels like a trusted companion in one’s daily life. With its roots firmly planted in Parisian culture and its eyes set on the future, AMI continues to redefine modern elegance, one collection at a time.